SOCIAL MEDIA MANAGEMENT
Build a following. Create shareable content. Engage with your audience. Social media marketing requires continuous management, so let us take it off your plate! Our Marketing Specialists are well-versed in trends and best practices for all platforms, including Facebook, Instagram, X/Twitter, LinkedIn, Google Business, and NextDoor. Don’t have social media yet? We’ll set up accounts for you for no additional cost.
PAID SOCIAL MEDIA ADS
Advertising on social media helps you get the most bang for your buck! With direct access to campaign performance data, paid ads let you narrowly target your ideal audience on their most-used platforms and amplify your brand’s reach.
SEARCH ENGINE MARKETING
If potential new patients can’t find you online, you don’t exist. Rank higher and get found in search results with search engine marketing (SEM). Our SEM services include search engine optimization, Google Ads, search retargeting campaigns, and keyword research.
EMAIL MARKETING
Email marketing is personalized, low-cost, and delivered directly to your audience’s inbox. When it comes to pharmacy marketing, we can create and distribute email campaigns for product launches, service information, event promotions, industry news, patient appreciation, and more.
ONLINE REPUTATION MANAGEMENT
Though it’s impossible to control what people say online, you can control how you respond. From drumming up more positive reviews to handling negativity with speed and grace, our Marketing Specialists are available to help craft communication to maintain your pharmacy’s positive public image.
DIGITAL MARKETING FOR THE 21ST CENTURY
As your pharmacy continues to innovate and evolve, so should your marketing. Our digital marketing experts are here to help you navigate the complex world of social media, search engines, and analytics. When you harness the power of digital marketing, you can reach targeted audiences, drive conversions, and measure ROI with minimal upfront costs.
AREAS OF EXPERTISE
Social Media
During a Facebook ad promoting a new supplement line, our client received reached over 21,000 users and resulted in 24 actions, which were calls made directly to the pharmacy.
Geofencing
Our client targeted three nearby competitors with digital ads promoting a weight loss program. The campaign served over 93,000 impressions and was clicked 157 times.
Email Marketing
During a monthly email campaign to veterinarians, our client consistently had an average email open rate of 20%.
A DATA-DRIVEN DECISION
is a smart decision
As pharmacy marketing experts, we know small businesses must spend their marketing budgets wisely. That’s where the data comes in! Your Marketing Specialist will regularly monitor analytics and produce reports to show how your digital campaigns are performing and your budget is being allocated. Based on trends in the data, we’ll make recommendations for optimization to help you get the most out of your marketing.