Why to NOT hop on every bandwagon
Trends, hot topics, new offerings – all of these can serve as opportunities to bring in money and new patients. Who doesn’t love the...
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3 min read
Five Digital Marketing Metrics
The one question that undoubtedly comes up with every new marketing client – “What ROI have others seen?” And every time, it is a...
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4 min read
UPDATED: Total Healthcare - Pharmacy Marketing Beyond Prescriptions
Back in 2020, we wrote this blog about Total Healthcare, to provide some marketing suggestions for pharmacies to consider. Since then, a...
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4 min read
What it means to treat marketing as an investment in your pharmacy
Marketing is like exercising. If you want to make an impact, marketing is something you must actively work on, every day.
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4 min read
4 mistakes independent pharmacy owners make
Here are the four most common mistakes that we have seen independent pharmacy owners make.
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8 min read
Pros and Cons of Traditional vs Digital Marketing
Oftentimes, when I speak with a pharmacy owner about what marketing they have done in the past, I am met with, “I tried X and it didn’t...
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4 min read
Boosting Revenue From Current Pharmacy Patients
Thanks in part to the nationwide staffing shortage, many pharmacies are struggling to serve any new patients that come to the door. In...
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5 min read
Pharmacy Services to Implement in 2023
Pharmacy owners have taken to expanding on the product and service offerings to both reach a broader audience & produce additional cash flow
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4 min read
25 Pharmacy Marketing Ideas for Under $100
Providing ideas to independent pharmacies on easy, cost-effective, marketing strategies.
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6 min read
Utilizing Online Scheduling and Consent Forms
Suggestions on ways to utilize your online scheduling and consent forms for pharmacy services outside of COVID-19.
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5 min read
Giving Back Year Round
There are numerous things that small businesses can do throughout the year to help shower their community with some love.
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3 min read
Your Pharmacy's Year In Review
With another year almost gone, it is time to take a moment to review your 2021 goals. How has your pharmacy performed?
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3 min read
UPDATED: Marketing For Open Enrollment
This is an updated version of our original blog posted in 2019 on marketing for open enrollment, as a few things have changed.
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5 min read
4 Simple Steps to Building Patient Loyalty
How do you build loyalty other than offering great customer service? Here are four simple steps to get started.
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5 min read
5 Reasons Pharmacies Don’t Do Marketing
For something a bit different & fun, we are going to be talking about the most common reasons owners don't marketing their pharmacy.
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4 min read
Generational Marketing
Making broad generalizations in your marketing without consideration of how it will affect your target generation, does more harm than good.
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4 min read
Managing Online Footprint & Reviews
With all the online activity, as a small business owner, it is important to be mindful of your online footprint.
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4 min read
Branding & Positioning Your Pharmacy
Your brand represents your identity and what you offer to customers.
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4 min read
The Importance of Community Relations
Let’s talk about some alternative ways to continue community relations in a COVID friendly way.
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3 min read
How 2020 Reshaped the Pharmacy Industry
In the past year, how you marketed your pharmacy has changed as well. Here is a more in-depth look at changes in marketing.
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Looking to expand your pharmacy offerings and don't know where to start? We can help! We've compiled pharmacy resources and tools on various popular offerings all in one place!
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