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3 min read

Why to NOT hop on every bandwagon

Trends, hot topics, new offerings – all of these can serve as opportunities to bring in money and new patients. Who doesn’t love the...

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Five Digital Marketing Metrics

The one question that undoubtedly comes up with every new marketing client – “What ROI have others seen?” And every time, it is a...

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UPDATED: Total Healthcare - Pharmacy Marketing Beyond Prescriptions

4 min read

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UPDATED: Total Healthcare - Pharmacy Marketing Beyond Prescriptions

Back in 2020, we wrote this blog about Total Healthcare, to provide some marketing suggestions for pharmacies to consider. Since then, a...

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What it means to treat marketing as an investment in your pharmacy

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What it means to treat marketing as an investment in your pharmacy

Marketing is like exercising. If you want to make an impact, marketing is something you must actively work on, every day.

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4 mistakes independent pharmacy owners make

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4 mistakes independent pharmacy owners make

Here are the four most common mistakes that we have seen independent pharmacy owners make.

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Pros and Cons of Traditional vs Digital Marketing

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Pros and Cons of Traditional vs Digital Marketing

Oftentimes, when I speak with a pharmacy owner about what marketing they have done in the past, I am met with, “I tried X and it didn’t...

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Boosting Revenue From Current Pharmacy Patients

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Boosting Revenue From Current Pharmacy Patients

Thanks in part to the nationwide staffing shortage, many pharmacies are struggling to serve any new patients that come to the door. In...

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5 min read

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Pharmacy Services to Implement in 2023

Pharmacy owners have taken to expanding on the product and service offerings to both reach a broader audience & produce additional cash flow

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25 Pharmacy Marketing Ideas for Under $100

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25 Pharmacy Marketing Ideas for Under $100

Providing ideas to independent pharmacies on easy, cost-effective, marketing strategies.

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Utilizing Online Scheduling and Consent Forms

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Utilizing Online Scheduling and Consent Forms

Suggestions on ways to utilize your online scheduling and consent forms for pharmacy services outside of COVID-19.

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Giving Back Year Round

There are numerous things that small businesses can do throughout the year to help shower their community with some love.

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3 min read

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Your Pharmacy's Year In Review

With another year almost gone, it is time to take a moment to review your 2021 goals. How has your pharmacy performed?

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3 min read

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UPDATED: Marketing For Open Enrollment

This is an updated version of our original blog posted in 2019 on marketing for open enrollment, as a few things have changed.

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5 min read

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4 Simple Steps to Building Patient Loyalty

How do you build loyalty other than offering great customer service? Here are four simple steps to get started.

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5 min read

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5 Reasons Pharmacies Don’t Do Marketing

For something a bit different & fun, we are going to be talking about the most common reasons owners don't marketing their pharmacy.

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4 min read

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Generational Marketing

Making broad generalizations in your marketing without consideration of how it will affect your target generation, does more harm than good.

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Managing Online Footprint & Reviews

With all the online activity, as a small business owner, it is important to be mindful of your online footprint.

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Branding & Positioning Your Pharmacy

Your brand represents your identity and what you offer to customers.

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The Importance of Community Relations

Let’s talk about some alternative ways to continue community relations in a COVID friendly way.

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3 min read

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How 2020 Reshaped the Pharmacy Industry

In the past year, how you marketed your pharmacy has changed as well. Here is a more in-depth look at changes in marketing.

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LEARN MORE

Looking to expand your pharmacy offerings and don't know where to start? We can help! We've compiled pharmacy resources and tools on various popular offerings all in one place!

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LEARN MORE

Looking to expand your pharmacy offerings and don't know where to start? We can help! We've compiled pharmacy resources and tools on various popular offerings all in one place!