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TOPICS:
Why you need a custom website.
Your website is your first impression for new customers – is it making a good one?
3 min read
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Making your 2021 goals
Did you hit your business goals in 2020? For many, I am sure the answer is no, since once the COVID-19 virus hit in March, your pharmacy...
3 min read
37 views
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How Marketing Has Changed
Well folks, 2020 is coming to an end and to be honest this is not how we imagined our 10th year in business would go. To say that...
4 min read
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Guest Blog: When I called I got an answer that totally surprised me!
Here’s the back-story.  I had arranged to interview Michael McIntosh. He and his father, Larry McIntosh, own six pharmacies in southeast...
2 min read
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Revamping Your Brand & Strategic Planning
At the end of the year, you review your financial statements, inventory, etc., but do you review your marketing plan?
3 min read
65 views
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Lost in the shuffle
Loyal customers spend significantly more than one-off customers, but how do we convert lost customers to loyal ones?
2 min read
53 views
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Using an Outside Marketing Company
As an independent pharmacy owner, it seems as if there is not enough time in the day to accomplish everything. You are not only the...
3 min read
23 views
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Online Reputation Management
What does online reputation management mean, and how does it affect your business? In the simplest terms, it is how your pharmacy is...
2 min read
60 views
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Think Outside the Box
Even before COVID-19 turned the world upside-down the independent pharmacy industry was changing. Gone are the days where pharmacies can...
2 min read
70 views
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Total Healthcare
With DIR fees and low reimbursements, it is crucial for independent pharmacies to diversify in order to just stay afloat.
2 min read
63 views
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Interactive Social Media
What is interactive social media? And how is it different than regular social media posts?
3 min read
105 views
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Let Your Customers Know You Care
When it comes to marketing, we tend to primarily focus on getting new customers. According to Forbes Magazine, businesses typically spend...
2 min read
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Reframe your pharmacy’s New Year’s resolutions.
Keeping New Year’s resolutions is difficult for everyone – especially when they revolve around your pharmacy and livelihood. The stakes...
3 min read
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Get Up & Stand Out! Why You Should Get Involved in Your Community.
Small businesses are essential for local communities. They create meaningful jobs, foster community pride, and keep money close to home.
2 min read
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Marketing For Open Enrollment
While it’s important to market during Open Enrollment time, marketing to 65+ patients all year can also be beneficial.
2 min read
53 views
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What You Need To Know About Geofencing
By combining the precision of location services with unique, location based ads, we can increase the performance of digital campaigns.
2 min read
163 views
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The Social Pharmacy: What Social Media Platforms to Utilize
Independent pharmacies have an arena where they can not only compete with, but thrive and dominate,compared to chain pharmacies.
2 min read
44 views
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Why having a website is important?
Recent studies have shown that 81% of all consumers search online for a company before deciding to do business with them.
3 min read
25 views
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Doctor Detailing Tips for Independent Pharmacies
The goal with doctor detailing, like with most marketing tactics, is to increase overall script count at your pharmacy.
3 min read
908 views
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What is Search Engine Optimization (SEO)?
92% of searchers choose a business on page. Additionally, 75% of traffic goes to the top 5 positions, with 33% going to the first organic...
3 min read
31 views
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