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The Other 80/20 Rule: What is Your Front-End Saying about Your Pharmacy?
We all know the 80/20 rule that says "80% of your sales come from 20% of your customers", but did you know that there is a different...
2 min read
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Call in SWOT: It's Time to Evaluate Behind the Scenes
Yes, the marketing the front-end of your business is crucial to grow sales and business, but don't forget about behind the counter! Each...
2 min read
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Millions of Millennials: How to Market to Millennials
This month we are finishing up our three part look into the different sections of our population that make up the majority of purchasers....
2 min read
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Gen X Marks the Spot: How to Market to Generation X
We are continuing our topic from last month about different groups of purchasers within our society. This month, we are taking a deeper...
1 min read
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Boom Boom Baby Boomers: How to Market to the Boomers
Today, we are going to be starting the first of a three-part segment. In today's society, there are three main groups of the population...
2 min read
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How to Get Patients Inside your Business
Spring has sprung and people are coming out of their winter hibernation. So this month's blog will be focusing on getting these people...
2 min read
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Market Segmentation & Targeting
Over the past few months we have used the terms market segment and targeting in these blogs, so this month we are going to delve into...
1 min read
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The Boston Consulting Group approach
In this month's Marketing 101, we are going to be talking about how to decide what products and services to focus on. This is the Boston...
1 min read
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Let's Start at the Beginning: What is Marketing?
What is marketing? Marketing in its most basic form, is defined as managing profitable relationships. More specifically, marketing is the...
4 min read
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pharmacy marketing
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