Planning | GRX Marketing

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4 min read

What it means to treat marketing as an investment in your pharmacy

Marketing is like exercising. If you want to make an impact, marketing is something you must actively work on, every day.

4 min read

A simple marketing plan for pharmacies

Check out some simple marketing tools that pharmacies can easily implement and manage throughout the year.

8 min read

Pros and Cons of Traditional vs Digital Marketing

Oftentimes, when I speak with a pharmacy owner about what marketing they have done in the past, I am met with, “I tried X and it didn’t...

4 min read

How to Create + Stick to a Marketing Budget for Your Independent Pharmacy.

While we can’t match the marketing budget the chains have, if you aren’t marketing at all, you are letting them have all the control.

3 min read

Revamping Your Brand & Strategic Planning

At the end of the year, you review your financial statements, inventory, etc., but do you review your marketing plan?

2 min read

Call in SWOT: It's Time to Evaluate Behind the Scenes

Yes, the marketing the front-end of your business is crucial to grow sales and business, but don't forget about behind the counter! Each...

Looking to expand your pharmacy offerings and don't know where to start? We can help! We've compiled pharmacy resources and tools on various popular offerings all in one place!