WHY IS OUTREACH IMPORTANT?
Outreach is essential for building relationships with local physicians, long-term care facilities, schools, and other organizations in your community and informing them of the services your pharmacy offers. Every time you send materials, reach out via phone or conduct in-person visits, you increase your brand awareness and differentiate your pharmacy from other pharmacies in the area.
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Any type of print material outreach is most effective when you follow up over the phone or in person. The interaction solidifies your pharmacy’s personal connection with a prescriber. By reminding them that your independent pharmacy is nearby and ready to assist their patients, you can foster relationships that result in a happier, healthier community.
YOUR TRUSTED RESOURCE
We have been fortunate enough to work with the independent pharmacy community since 2010 and we see the struggles you face every day. In an effort to simplify your life, and continue our advocacy for the industry, we compile and create dedicated resources, just for you. Some marketing and some pharmacy. All free to use, whether you are a GRX Marketing client or not, because we want your independent pharmacy to thrive.
Strategize & Plan
We plan which topics to focus on each month and determine what materials to create to best convey your message. We can also help expand your audience by pulling updated addresses through our vendor.
Design & Implement
We compose, design and implement all the messaging, so you can rest assured that your local outreach will always be cohesive, custom to your pharmacy, and curated with your target audience in mind.
Report & Analyze
You and your designated GRX Marketing rep will analyze the performance of your local outreach campaigns and adjust tactics accordingly to help you maximize your marketing efforts before implement the next round.
BE TOP OF MIND
with a result-driven approach
Every pharmacy knows the importance of reaching out to local prescribers to increase new patient counts, educate on products and services, and grow brand awareness. However, pharmacies often overlook the potential for partnerships with other local organizations. Enter the GRX Marketing Outreach program. With this program, you can take your community engagement to the next level.